24 Top Qualitative Research Companies 2021
Qualitative research providers can offer many different but effective ways to gather the insights needed for your next research project. If you’re looking to gain targeted, in-depth insight from consumers, qualitative research may be the route for you.
Whether you are seeking consumer insight for your product or service, looking to better understand certain consumer behavior or developing strategies to grow your business, these companies can provide all of the necessary channels to reach relevant audiences for in-depth feedback, including focus groups, interviews, ethnographies and more. With expertise in a variety of methods, the following companies can help you reach the right consumers to ensure you have access to the most appropriate audience for your research.
Founded 2009 | <100 employees
John Feldcamp, Angela Wood, Partners
Get what you pay for – serious qualitative research transcription. Have research audio and need content? Choose a firm that understands it. Babbletype is serious about HIPAA, GDPR, adverse-event training and reporting procedures and redacts personally identifying information by default. Our transcriptionists, translators and analysts are regularly graded for performance and trained to handle customized formats, instructions and processes. We offer: full or clean verbatim, summarized, content analysis, tabular, master transcript consolidation, start-and-stop points, specialized capture, speech-to-written-form correction, non-verbal content capture, headings from guide, highlighting or tagging specified quotable content and high-level summary data reporting.
Japan Market Resource Network
Founded 1989 | 80 employees
Dominic Carter, CEO
With offices in Tokyo, Osaka and Singapore, since 1989 CarterJMRN has helped major international brands across a wide range of industries (i.e., food and beverage, skin care, insurance, payment systems, destination tourism, airlines, health care and medical, automobiles and gaming and entertainment). With deep roots in specialist qualitative work, we lay the foundation for more detailed marketing activities in Japan with immersive qualitative and quantitative research approaches (i.e., cultural analysis, semiotics, desk research, depth interviews, ethnography, focus groups and quantitative survey methods). We are your guide to unmasking the needs, desires and opinions of Japanese consumers and helping you translate those into action. Please contact us at email@example.com to learn more!
Phone 81-3-6434-0520 (Japan);
Civicom Marketing Research Services
Founded 2000 | 500+ worldwide employees
Annie McDannald, Global Vice President, Marketing Research Services
Civicom® Marketing Research Services is the global leader in facilitating web IDIs and focus groups worldwide. Our suite of services includes CCam™ focus, a portable HD 360° recording and streaming solution for live, in-person focus groups; Civicom ChatterBox™, an online bulletin board solution; ThoughtLight™, a mobile insights app for mobile qualitative research; and Glide Central®, a qualitative multimedia curation tool. In addition, we provide respondent recruiting, translations and transcriptions. Civicom is known among its clients for dedication to service quality and for the company’s motto, “Your Project Success Is Our Number One Priority.” Contact us at inquire@CivicomMRS.com.
Founded 1987 | 200+ employees
Dennis Barbelet, Senior Vice President
Whether you need end-to-end qualitative solutions or assistance with a portion of your project, CRG Global is able to tailor its approach and partner with you to deliver the insights you seek. Our qualitative experts help you choose the right method and platform for your research objectives and budget. With test studios strategically located across the United States, global partnerships spanning decades and a long history of recruiting the most difficult-to-find groups, CRG is well-positioned to be your ideal qualitative research partner in both the U.S. and globally. Whether your project calls for an in-person or remote (online) approach, CRG has the ability and experience to be your trusted partner in executing industry-leading qualitative research.
Founded 2017 | 150+ employees
Sean Bisceglia, CEO
Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer but why they are liked and how to make optimizations. Clients mitigate the risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
Founded 1978 | 150 employees
Clay Dethloff, SVP Qualitative Research
Decision Analyst specializes in large, worldwide qualitative projects. The firm maintains a network of strategic qualitative partners across the U.S., Canada, Europe, Latin America, Japan, China, Korea and other Asian countries. Additionally, the company maintains a worldwide online panel of consumers who are self-aware and articulate, called the Articulators™. These individuals are ideal for online qualitative projects, providing both depth and breadth of understanding and insight. Decision Analyst’s qualitative services include: in-person focus groups and depth interviews, webcam focus groups and depth interviews, time-extended online forums, online ethnographic studies, semiotic explorations, projective techniques, shop-alongs, usability investigations, video diaries and in-vehicle videos.
Founded 1980 | 250+ employees
Steve Raebel, President
Fieldwork has been a qualitative research partner for over 40 years. We recruit business, medical and consumer respondents according to client specifications and host in-person, remote and hybrid research sessions where clients uncover insights for brand and business impact. Our experienced recruiting professionals take pride in providing the highest-quality respondents. Over the years we have developed special techniques to reach audiences beyond our database. We do not believe in a one-size-fits-all approach to recruitment. Whether in our 15 state-of-the-art facilities or online, we match the desired experience to the study requirements. Focus on the research. We’ll do the rest.
Founded 2016 | 27 employees
Jim Jacobs, CEO
Serenity Bohon, Director of Health Care Services
Focus Insite is a qualitative recruitment firm based just outside Philadelphia. Our slogan is “You supply the project, we supply the people!” Whether you are looking for doctors, nurses, patients or caregivers – call us. We have successfully recruited for a wide variety of medical projects encompassing all types of medical conditions and specialties. Our executives have come from the pharmaceutical industry. E-mail us first for your next project at firstname.lastname@example.org.
Phone 1-888-836-2871 (888-8-FOCUS-1)
Founded 2009 | 100+ employees
Eran Gilad, CEO
Fuel Cycle’s award-winning Market Research Cloud is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision makers to maintain constant connection with their customers, prospects and users to uncover real-world actionable intelligence. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle’s Market Research Cloud powers product innovation, brand intelligence and enhanced user experience. Staying relevant requires action. We built Fuel Cycle to ignite Action™.
Herron Associates Inc.
Founded 1958 | 20-25 employees
Sue McAdams, CEO
Herron Associates is a leading provider of qualitative and quantitative research with niche experience in ethnically focused viewpoints and consumer food products. We offer in-person and online research with flexible service levels for end clients, consultants, full-service suppliers and independent moderators. We simplify the insight process by offering scalable research designs resulting in custom solutions to meet our clients’ research objectives. We are powered by partnerships with experienced moderators and staff skilled in recruiting, survey creation and design, sampling, programming and reporting needed to quickly deliver results. Established in Tampa, Houston and Indianapolis, we are home to one of the nation’s best test kitchens. Choose Herron to simplify your insights coast to coast.
Founded 2006 | 50 employees
Jeffrey Kelsch, Managing Partner
Consider Holden your “team on the ground” in Asia! With over 15-years’ experience conducting research projects around the Asian region, Holden offers a unique and high-quality solution to your Asian market research needs. Holden has experienced, full-service research teams in China, Japan, Korea and every major Asian market. We know what works in the various markets of Asia and are happy to share our expertise to ensure the success of your project. We can run both qualitative and quantitative research works and support our clients on any aspect of the research process – including design, setup, sampling, project management, recruitment, moderation and analysis. We are here to support your efforts to understand the increasingly sophisticated and ever-evolving Asian consumer.
Phone 1-208-809-7117 (U.S.)
Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO and Founder
InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed-to and success-in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.
Ironwood Insights Group LLC
Founded 2017 | 300 employees
Mary Lea Quick, VP Client Services/Qualitative
Ironwood Insights Group leads the market research industry by offering a seamless combination of all research methodologies into one point of service. Our team provides strategically designed research plans to help our clients achieve their goals. Our qualitative methodologies include traditional focus groups, online focus groups, online bulletin boards and in-depth interviews. We provide research design, internal recruiting, moderating and report writing. In addition, we offer quantitative consultation, questionnaire design, sample sourcing, survey fielding, data analysis and reporting. Our qualitative and quantitative methodologies enhance one another as a combined solution or can be provided as stand-alone services. Call or e-mail today for “Insights that provide clarity and drive action.”
Issues and Answers Network Inc.
Founded 1988 | 400+ employees
Mohit Gour, EVP
Issues & Answers Network Inc. is a full-service global market research firm headquartered in coastal Virginia. After 33 years of experience, I&A has expanded research in over 60 countries, conducted over 19,000 projects and served clients in more than 10 different industries. We are dedicated to making our clients competitive in the digital age. Our experienced project managers will help customize your local or global research needs from start to finish. Our global qualitative services include recruitment, virtual focus groups, digital ethnographies/discussion boards, digital IHUT, online IDIs, dyads and triads. Additional services include in-country moderation, simultaneous translations and English transcripts.
Just The Facts Inc.
Bruce Tincknell, Managing Director
We listen to your customers! Qualitative dives into individuals’ thoughts, emotions and perspectives, providing key insights to uncover how people really react. Our unique “Qual-Quant™” process leverages the best of the qual and quant worlds to yield rich insights beyond just numbers. Our proprietary process opens up B2C and B2B customers’ motivating actions, behaviors and decision-making. Our toolkit uses an array of online, tech-savvy methods from focus discussion sessions, IDIs, digital shop-alongs and bulletin boards, plus professional, unbiased leading of corporate in-house meetings and creative workshops for achieving actionable results. This investment leads to guiding optimal business strategies and achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are ready for market. Call today for a no-obligation consultation or e-mail email@example.com!
Krämer Marktforschung GmbH
Founded 1986 | 51 employees
Michael Krämer, Managing Director
Markus Albrecht, Managing Director
Christoph Rogl, Managing Director
Krämer Marktforschung GmbH, ISO 20252-certified, is one of the leading German data collection institutes for qualitative market research since 1986. With our professional recruiting staff, we manage to reach your respondents for your requested screening criteria for B2B as well as for B2C to provide you with the most meaningful insights for your project. Our teams of experienced moderators and interviewers ensure a smooth project flow for group discussions or one-to-one interviews either in our fully equipped studio facilities in Berlin, Frankfurt, Hamburg, Muenster and Munich or external locations. Krämer – The most trusted partner in MR data collection.
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project – your national recruiting experts!
Precision Research Inc.
Founded 1959 | 25-49 employees
Scott Adleman, President
Precision has been hosting and recruiting for qualitative research for more than 30 years. Our Chicago facility features four rooms in a variety of layouts: living room-style, conference room, UX/UI and audience-style. Our largest room can accommodate large product displays (hospital beds, 20 appliances, lawn mowers, snowblowers or four cars). You name it and we have probably done it. Plus, we have a commercial test kitchen for food testing. We recruit nationally to partner facilities and hotels. Our proprietary respondent panel runs on our best-in-class recruiting system to efficiently identify, schedule, confirm, remind and pay respondents. Our process delivers highly accurate recruiting quickly and affordably. Of course, we have all the tech you need: ultra-high-speed internet, HD video recording and streaming.
Founded 1998 | 50+ employees
Stephen Thompson, Chief Operating Officer
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities. Available on mobile and desktop in 25+ languages, Recollective makes it easy to conduct custom online qualitative research for any duration or project size, anywhere in the world. Design engaging studies using a combination of asynchronous activities, journals or discussion forums, plus live video focus groups and video IDIs. Asynchronous activities combine various interactive question types including open text, media uploads, image and video markup, card sorting, fill-in-the-blanks, quick polls, grids and more. Licenses are available from three days through to ongoing annual communities.
Founded 1985 | 300 employees
Robert Porter, CEO
Research America is an agile, full-service and field marketing research firm. Our team of well-trained qualitative researchers with broad expertise across a variety of industries can help you choose the optimal approach for your marketing research project. We have experienced researchers in all types of qualitative market research, as well as dedicated focus groups and central location testing facilities. Our experts will find the most qualified people to participate in your study and provide expertise in strategic consulting, health and sustainability, customer experience, brand research, data collection and recruiting. Our focus groups and facilities include biometrics, CLT, HUT and full-kitchen testing. Contact us today to discuss your qualitative research needs.
Founded 1966 | 1,200 employees
Laura Livers, EVP Qualitative Solutions
Schlesinger Group is the world’s most comprehensive provider of data collection and market research services, offering a broad range of qualitative solutions to support your research in person and online. Flexible platforms: we provide industry-leading platforms for online discussions, virtual focus groups and IDIs, mobile ethnographies and more. World-class facilities: access a global network of high-specification facilities, strategically located in key markets across the U.S. and Europe. Intelligent recruitment: clients trust us to deliver high-quality respondent sourcing for their projects. No matter the approach, Schlesinger Group makes it easy to deliver compelling insights that drive understanding and bolder decisions. Contact firstname.lastname@example.org.
Founded 1955 | 80 employees
Zain Raj, CEO
Shapiro+Raj’s rich history in qualitative research started over 60 years ago when we invented methodologies that replaced poll-oriented research based on social and behavioral sciences. In 2020, we were voted No. 2 for qualitative research excellence and placed in the Top 15 for most innovative research agencies in the GRIT report. We have completed qualitative research for clients in a diverse set of industries including pharma and health care, retail/grocery, home improvement, CPG and services. Our team of social scientists, strategists and data analysts leverage innovative methods, a premier tech stack and human insight to spark transformative outcomes for your brand.
Founded 2000 | 1,400 employees
Frédéric-Charles Petit, CEO
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now. Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow. Toluna Start: a single source for all of your consumer insights. Toluna Start is an end-to-end SaaS-based consumer intelligence platform. With a single login users can conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.
Founded 2008 | 100+ employees
Andrew Cooper, Founder and CEO
Verve are experts in community panels and smart digital research; vividly communicated. We’re customer-obsessed and passionate about putting the customer at the heart of our clients’ businesses – empowering better decision-making. We specialize in pop-up and long-term communities, delivering in-depth consumer understanding and elevating the communication of insight. We help the likes of Samsung, Barclays and Walgreens Boots Alliance understand their customers and create better products, experiences and communications. We are always-on, lean-in, front-of-our-seat type people – we do great research with all the urgency and commitment it deserves to help empower our clients and their customers. Let us energize your insights, your customers and your business!