Chainjee is a leading qualitative research company founded by a group of socio-cultural anthropologists and data scientists in Korea. Today, qualitative research is widely adopted to find practical solutions for the sustainable growth as well as immediate needs of a business. Despite its worth and demand, the size of professional qualitative research is rather small in the research world. The main reason is that developing the expertise for qualitative research requires many years of training and experience.

The strength of Chainjee is nothing less than our people who have more than 20 years of qualitative research experience in diverse fields. We are also developing mixed research methods that combine qualitative methods with data science to verify and enhance interpretation of big data, which alone may lack credibility.

Our team’s rich research experience and innovative methods provide valuable insights that will help build optimal business strategies based on consumer culture and market trend research throughout Korea and overseas.